Low Conversion Rates: Although the client’s ads were generating a reasonable amount of traffic, the conversion rate was below industry standards. This meant that while potential customers were clicking on the ads, they were not following through with inquiries or bookings, leading to fewer leads than expected.

High Cost with No Good Leads: The client was investing a significant budget into their Google Ads campaigns, but the quality of leads was poor. They were experiencing high click costs, yet many of the clicks did not translate into valuable customer inquiries, which affected the overall return on investment (ROI).

Website Lacked Clear Calls-to-Action (CTA): The client’s website did not have clear, compelling calls-to-action, making it difficult for visitors to know the next steps, such as requesting a quote or contacting the company. This lack of direction led to missed opportunities to convert visitors into leads.

Keyword Refinement: We conducted a thorough keyword audit and introduced more relevant long-tail keywords. This helped in capturing qualified leads at a lower CPC.

Ad Copy Revamp: We restructured the ad copy to highlight the client’s unique selling points, such as their eco-friendly pest control solutions and quick service response times.

Geotargeting: By implementing precise geotargeting, we ensured that ads were shown only to potential customers within the client’s service areas, reducing wasted clicks.

Bid Strategy: 

• Phase 1: Maximize Clicks
  • Initially, we set the campaign to “Maximize Clicks” to drive more traffic to the website and gather valuable data. This strategy was essential for a new campaign where we needed to understand user behavior, keyword performance, and identify which ad variations were generating the most engagement. By increasing the volume of clicks, we quickly built a pool of data to analyze and refine the campaign.
• Phase 2: Transition to Maximize Conversions
  • Once sufficient data was gathered, we shifted the bidding strategy to “Maximize Conversions.” Armed with insights from the initial phase, we optimized the campaign by focusing on keywords, audiences, and ad copies that had the highest likelihood of generating leads. This allowed us to prioritize quality over quantity, targeting users who were more likely to take action, such as filling out a contact form or requesting a quote.

Ad Extensions

• Call Extension: Enabled mobile users to directly call the pest control company with a single click, facilitating immediate contact and increasing the chances of conversion.
• Location Extension: Displayed the business address, helping users quickly locate the nearest branch for service, especially useful for local customers.
• Sitelink Extension: Directed users to key service pages such as “Termite Control” and “Rodent Removal,” ensuring the ad content was highly relevant to their search queries, thereby improving click-through rates (CTR).
• Callout Extension: Highlighted important service features like “Free Consultation,” “Eco-Friendly Solutions,” and “24/7 Customer Service” to differentiate the business and encourage clicks.
• Structured Snippet Extension: We used structured snippets to showcase the different types of pest control services offered, such as “Termite Control,” “Rat Control,” and “Bed Bug Extermination.” This gave potential customers a clear overview of available services directly within the ad, increasing relevance and user engagement.

Perak Landing Page Enhancements:

• Add “Our Clients” Section
  • We introduced a dedicated “Our Clients” section to build credibility and trust by showcasing the well-known businesses and individuals the pest control company has served. This helped potential customers feel more confident in choosing their services.
• Client Testimony Section
  • To further establish trust, we added a “Client Testimonies” section where satisfied customers shared their positive experiences. These testimonials provided social proof, encouraging new visitors to engage with the business.
• Award Display Section
  • We incorporated a section to display the company’s awards and certifications. This helped demonstrate their industry expertise and reinforced their reputation as a trusted and reliable service provider.
• Strategic CTA Placement
  • To increase conversions, we strategically placed clear call-to-action (CTA) buttons such as “Whatspp Us Now” in highly visible areas. These buttons were placed near testimonials, service descriptions, and at the top of the page to encourage immediate engagement.
• Add “Our Work” Section
  • We created an “Our Work” section featuring relevant photos and videos of the team in action, along with before-and-after images of completed projects. This visual content helped potential customers see the results they could expect, further driving engagement and inquiries.

Free Landing Page for Selangor Campaign:

For the client’s Selangor campaign, we designed a dedicated landing page to attract and convert leads. It is the same layout design as Perak’s landing page. The new page included:

• Targeted Headline and Content: A clear headline such as “Pest Control In Selangor” to immediately resonate with local visitors.
• Service Overview: A concise summary of the pest control services offered in Selangor, focusing on the most in-demand solutions like termite and rodent control.
• Prominent CTA Buttons: Multiple “Whatsapp Us Now” buttons are strategically placed above the fold and throughout the page to encourage visitors to take immediate action.
• Client Testimonials and Visuals: Real client testimonials from customers and images showcasing successful projects in the area to build local credibility.
• Mobile-Optimized Design: The landing page was fully optimized for mobile users, ensuring smooth navigation and fast loading times for all devices.

Significant Growth: After optimizing our campaigns and website, we experienced a remarkable 50% increase in daily inquiries, showcasing the effectiveness of our targeted strategies.

Conversion Improvement: From 0 to 43 conversions, marking a substantial increase in lead generation.

CTR Boost: From 0.85% to 11.25%, showing that the ads became more relevant and engaging.

Cost Efficiency: Although costs increased by RM1.8K, the investment led to actual conversions, making the spend much more efficient and productive.

Local Traffic Growth: Local traffic from the targeted regions (Perak and Selangor) grew by 25%, thanks to geotargeting efforts and a more localized approach to campaign messaging and website content.