Low Website Traffic: Despite having an online presence, the car rental service in Bintulu struggled to attract significant website traffic, limiting potential customer reach and awareness of available services.

Low Online Booking Rates: With minimal online bookings, the business faced challenges in converting website visitors into paying customers, impacting revenue and resource utilization.

Under-Optimized Google Business Profile: The car rental’s Google Business profile lacked optimization, with limited customer reviews, incomplete business information, and minimal engagement. This affected the service’s local visibility and credibility, particularly in attracting nearby customers searching for rental options.

Keyword Refinement:

• We conducted a thorough keyword audit and introduced more relevant long-tail keywords. Focus on long-tail keywords such as “car rental bintulu”, “car rental near me”, and “bintulu car rental airport”.
• Use Google Keyword Planner to identify high-volume, low-competition keywords.

Ad Copy Revamp: We crafted compelling ad copy to emphasize the car rental’s unique selling points, including “Affordable Car Rental,” “Free Delivery,” and “No Deposit Required,” highlighting these benefits to attract more customers and differentiate the service.

Geotargeting: We implemented precise geotargeting by setting one campaign to specifically target the Bintulu area, aiming to attract both local residents and visiting customers. Additionally, we launched a broader campaign targeting all of Malaysia to reach customers who want to plan their visit in advance and ensure a hassle-free rental experience.

Bid Strategy:

• To drive more traffic and increase visibility for the car rental service in Bintulu, we implemented a Maximize Clicks bid strategy. This approach was ideal for gathering data on high-performing keywords and understanding customer behavior, especially since the primary goal was to attract as many website visitors as possible.

Ad Extensions

• Call Extension: Enabled mobile users to directly call the rental service with a single click, facilitating quick inquiries and boosting conversion opportunities.
• Location Extension: Displayed the business address, helping users easily locate the rental office in Bintulu—a valuable feature for both locals and visitors.
• Sitelink Extension: Directed users to key pages, such as “Check Booking,” “Contact Us,” “FAQ,” and “Terms and Conditions,” ensuring the ad content aligned closely with user needs, which helped improve click-through rates (CTR).
• Callout Extension: Highlighted important features like “Affordable Rates,” “Free Delivery,” “No Deposit Required,” and “24/7 Customer Support,” emphasizing the service’s unique benefits to attract clicks.
• Structured Snippet Extension: Showcased the car rental service catalog, including options like “Economy Cars,” “SUVs,” “MPVs,” and “Luxury Vehicles.” This provided potential customers with a clear overview of available vehicles directly within the ad, enhancing relevance and user engagement.