Link building has changed a lot in the last decade. It’s now more about relationship-building, which means it takes longer to build links and requires more resources. You have to build relationships with people if you want them to link back to your site, so that’s why link-building strategies need time for each step.

What does this mean for the future of link building? Will it continue to change in 2022 or will we see a return to old strategies like guest posting and directory submissions? Only time will tell but here are some predictions:

The focus on quality links will continue to grow

To get a backlink, you must first build relationships with people who are interested in your content. This can include bloggers or influencers on social media platforms like Twitter and Instagram. If they see value in what you offer then they’ll want to share it with their audience too—which means linking back to your site! However, this takes time and requires constant contact with them.

As Google increasingly rewards sites that provide high-quality content, the need for more in-depth relationship building will only increase over time. The focus on quality links will continue to grow as well because it’s one of Google’s most important ranking factors—even backlinks from sites with low domain authority can help boost your Search Engine Optimization efforts if they’re relevant enough.

Guest posts will still be important but not as much in the future

A guest post is when a blogger writes an article for another website or blog, typically in exchange for a link back to their own site. This strategy has been around since before Google even existed but it’s still one of the most effective ways to build links today! However, guest posting will continue decreasing in popularity over time because it takes a lot of effort and research on both sides.

Content marketing will play a bigger role in link building

Content marketing is the process of creating and sharing valuable content with your target audience in order to attract and convert them into customers. This type of marketing has become increasingly popular over the last few years, and for good reason: it works!

Creating high-quality content that’s relevant to your target audience will help you attract more links to your site. The more people share or link back to your content, the better off you’ll be in terms of SEO rankings because Google loves sites with lots of shares and links!

As AI becomes a bigger part of link building, marketers will rely more heavily on data-driven insights when making decisions about what type of content they should create. This means that content marketing will play an even bigger role in link building over time as strategies become more focused on attracting links through data-driven insights and analysis.

Link acquisition will become more competitive and expensive

Link building has always been a competitive process, but it’s getting harder and more expensive as competition increases. To stay ahead of the curve, marketers need to invest in content creation that attracts high-quality backlinks from authoritative sources – ideally ones with relevant expertise or authority on specific topics related to their industry.

This means finding ways to create content that appeals specifically to these groups of people and building relationships with them over time through various channels (social media, email newsletters, blog posts) before asking for links.

Link acquisition will become more competitive because marketers are starting to realize just how important it is for their SEO efforts – not only does this help increase site traffic but it can also help boost rankings on Google. As a result, the cost of acquiring links will continue to increase over time as businesses compete for top spots in SERPs.

Social media will continue to grow in importance for link building

Social media is one of the best ways to connect with people and build relationships with them over time. It’s also a great way to share your content with a wider audience, which can help attract more links back to your site.

As social media continues to grow in popularity, it will become an even more important channel for link building. This means that businesses need to find ways to use social media effectively for their link-building efforts, whether it’s through creating interesting content, running social media campaigns, or engaging with followers regularly.


Link building is a key component of SEO. The future is bright for link builders, but not without some changes to the strategy and tactics that we use today. Building links will continue being an important part of any SEO strategy over time as search engines become more sophisticated in their algorithms and user experience becomes paramount.

What’s your take on the future of link building? Leave a comment below!


Published On: February 14th, 2022 / Categories: Link Building /

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