Search Engine Optimization (SEO) is the practice of optimizing your website’s content, structure, and other elements to improve its visibility in search engine results. The goal is to increase organic (non-paid) traffic to your site by ranking higher in search engines like Google.
SEO helps your website become more discoverable in search engines, leading to increased organic traffic, higher brand visibility, and potential customer engagement. It’s a crucial digital marketing strategy to stay competitive in today’s online landscape.
Effective SEO can lead to improved website traffic, higher conversion rates, increased brand credibility, and a better understanding of your target audience’s search behavior. It can also provide long-term results and a high return on investment (ROI).
SEO is a long-term strategy, and the timeline for results can vary based on factors like competition, industry, and the current state of your website. Generally, you might start seeing improvements in rankings and traffic within a few months, with more significant results over time.