The internet is a vast, open marketplace where your business competes with millions of others for attention—and the chance to earn more customers. The key to success in this environment is visibility: getting noticed by as many people as possible. And how do you get noticed? With compelling content that attracts visitors to your site and persuades them to buy what you have to offer. Unfortunately, there are no shortcuts or magic formulas that guarantee success; it takes hard work instead. It also takes an understanding of human psychology and behavior because most marketing campaigns fail not because they lack creativity but because they lack relevance. That’s why smart marketers pay close attention to all aspects of their customer’s journey from first contact with the company until they make a purchase decision—including, but not limited to, keyword research.
What is Keyword Research?
Keyword research is a fundamental step in Search Engine Optimization. It’s the process of identifying words and phrases that potential customers are using to search for businesses like yours online. The goal is to find keywords that are not only popular but also have low competition—meaning, not so many other businesses are trying to rank for them. That’s the sweet spot: keywords that are both popular and relevant, but not too competitive. Once you’ve identified a handful of promising keywords, it’s time to start incorporating them into your website content, blog posts, online ads, and other marketing materials. But how do you know which keywords are right for your business? And more importantly, how can you be sure that they will produce the desired results?
In this comprehensive guide, we’ll answer all of those questions and more. We’ll start by explaining what keyword research is and why it’s important, then we’ll show you how to find the right keywords for your business using a variety of methods. Next, we’ll teach you how to use those keywords effectively on your website. And finally, we’ll share some tips and best practices for getting the most out of your keyword research efforts. So let’s get started!
Why Keyword Research Matters
If you want people to find your business online, it’s important to make sure your site appears in search engine results when they’re looking for products or services like yours. And the way to do that is by incorporating relevant keywords into your site content. When people search for those keywords, your site will come up in the results. That’s why keyword research is such an important part of any marketing campaign—not just digital marketing but also traditional marketing efforts like print ads and direct mail.
The goal of keyword research is to find words and phrases that potential customers are using to search for businesses like yours. But it’s not enough to just find popular keywords; you also need to find keywords that are relevant to your business and have low competition. That sweet spot—keywords that are both popular and relevant, but not too competitive—is what you’re aiming for. Once you’ve identified a handful of promising keywords, it’s time to start incorporating them into your website content, blog posts, online ads, and other marketing materials.
Our Keyword Research Process: How to Find the Right Keywords for your Website?
There are several different ways to do keyword research, and the process you use will depend on your business and its goals. But generally, the process involves finding keywords that are relevant to your business, analyzing the competition for those keywords, and selecting the ones that offer the best opportunity for success.
Here’s a closer look at each step in our keyword research process:
Step One: Identify Your Business Goals
Before you start looking for keywords, you need to identify your business goals. What are you trying to achieve with your website? Do you want to increase sales, get more leads, or simply raise brand awareness? Who is your target market? Once you know what you’re aiming for, you can start to look for keywords that will help you achieve those goals.
Step Two: Find Relevant Search Terms
Once you know what your business goals are, you can start to look for relevant search terms. There are several different ways to find relevant keywords, but some of the most popular methods include using keyword research tools, looking at your competition, and brainstorming ideas.
Step Three: Analyze the Competition
Once you’ve found some relevant keywords, it’s time to take a closer look at the competition. You’ll need to analyze the competition for each keyword to see how difficult it will be to rank for that keyword. There are several different factors you can use to assess the competition, including the number of websites that are ranking for that keyword, the amount of traffic those websites are getting, and the level of competition.
Step Four: Select Your Keywords
Once you’ve analyzed the competition for your keywords, it’s time to select the ones that offer the best opportunity for success. You’ll want to select keywords that are relevant to your business, have a reasonable amount of traffic, and aren’t too difficult to rank for. The selected keywords will be placed in your keyword list.
Step Five: Keyword Analysis & Tracking
After you’ve selected your keywords, it’s important to track your progress and analyze your results. You’ll want to track your keyword rankings over time to see how well your website is performing for those keywords. You should also track the amount of traffic you’re getting from each keyword, as well as the number of leads and sales. By tracking your progress, you’ll be able to see which keywords are working best for your business and continue to focus your efforts on those keywords.
Where to Find Keyword Ideas?
One of the best places to find keyword ideas is your competition. Take a look at the websites that are ranking for your target keywords and see what words and phrases they’re using in their content. You can also use Google’s Keyword Planner tool to get suggestions for related keywords. Simply enter a word or keyword phrase, and the tool will give you a list of related keywords and estimated search volume.
Another great source for keyword ideas is your customers. Ask them what words and phrases they would use to find businesses like yours, and collect as many keywords as possible. You can also use online tools like Ubersuggest or Answer the Public to get suggestions from Google’s autocomplete feature. These tools will give you a list of related keywords and phrases that people are searching for online.
If you’re having trouble coming up with ideas, try using a thesaurus to find synonyms for your target keywords. Thesauruses can be a great source of keyword ideas, especially if you’re targeting long-tail keywords.
SEO Tools You Can Use to Research and Analyze your Target Market’s Search Patterns, Interests, and Behaviors
Do you want to know what your customers are searching for? Do you want to analyze the competition and find out how difficult it will be to rank for certain keywords? The best way to find these things is by using SEO tools. Many different tools can help with this process, but here we’ll talk about a few of the most popular ones.
Keyword Spy: Keyword Spy is a powerful keyword research tool that provides detailed information on any website’s ranking in search engines and allows users to see which keywords they should focus on. It also has an SEO audit feature that analyzes websites’ strengths and weaknesses so people can improve their rankings. Keyword spy offers two plans: Basic, which costs $29 per month or $269 per year, and Pro, which costs $69 per month or $699 per year.
Moz: Moz is a popular SEO tool that offers a suite of tools to help with all aspects of SEO, including keyword research. The MozBar extension for Chrome allows users to see the Domain Authority and Page Authority of any website, and the Mozscape API provides detailed information on website traffic and keyword rankings. Moz offers a free 30-day trial, after which users can choose from one of three paid plans: Basic, which costs $99 per month or $999 per year, Pro, which costs $149 per month or $1499 per year, and Elite, which costs $249 per month or $2499 per year.
SEMrush: SEMrush is an all-in-one marketing tool that offers a suite of SEO, PPC, and social media tools. The keyword research feature allows users to see detailed information on any website’s ranking in search engines and the competition for certain keywords. SEMrush offers a free trial, and pricing starts at $99 per month or $999 per year.
Google Ads: Google Ads is a popular pay-per-click advertising platform that also offers keyword research tools. The Google Keyword Planner tool allows users to see the estimated search volumes for any keyword, as well as other related keywords and phrases. Google Ads also allows users to create and manage ad campaigns, set budgets, and track results. Pricing for Google Ads starts at $0.01 per click, with a daily budget of $20. To get detailed monthly search volumes, you need to have an active Google ads account.
Ahrefs: Ahrefs is a popular SEO tool that offers detailed information on any website’s backlinks, organic search traffic, and social media activity. The Keyword Explorer tool allows users to see the estimated search volume for any keyword, as well as other related keywords and phrases. Ahrefs also has a paid plan that starts at $99 per month or $999 per year.
Low-Competition (easy-to-rank-for) Longtail Keywords Vs Popular High Search Volume Keywords
When you’re trying to rank for a high volume keywords like “organic food” or “social media,” your competition will be fierce. The top 10 results on Google all have thousands of backlinks and social shares, which means that even if you manage to outrank them, you’ll have little chance of staying there once someone else beats you with more links or social shares.
Low-competition longtail keywords are much less competitive in this way, meaning that ranking for them is far from impossible and may not even take as long as you think. The key is to find these keywords before your competition does, which is where keyword research comes in.
Tools like SEMRush and Ahrefs can help you find low-competition longtail keywords that you can rank for easily. Just enter a popular term into the tool and see what comes up. For example, if you enter “social media,” SEMRush will show you related keywords like “social media marketing” and “social media platform.” These are both low-competition terms that you could rank for with relative ease.
Of course, once you’ve found a few low-competition keywords, you’ll still need to create content that is optimized for them. This means using those keywords throughout your content, as well as in the title, meta description, and H1 tags. You can also use Google’s Keyword Planner tool to get more ideas for related keywords.
Once you’ve put all of this together, you’ll be on your way to ranking for some low-competition keywords and driving more traffic to your website.
How to Track the Progress of Your Keyword Research Over Time?
Once you’ve started ranking for a few low-competition keywords, it’s important to track your progress over time. This way, you can ensure that you’re continuing to rank for the keywords that are most important to you and your business.
You can track your progress using tools like Ahrefs or Google Analytics. Both of these tools will show you how much traffic you’re getting from each keyword, as well as the ranking position of your website for that keyword. This information will help you determine which keywords are working best for you and which ones you should focus on more heavily.
If you notice that a particular keyword is driving a lot of traffic to your website but your ranking has slipped, you’ll know that it’s time to start working on improving your ranking for that keyword. On the other hand, if a particular keyword isn’t driving much traffic, you can decide to stop targeting it and focus your efforts elsewhere.
The bottom line is that tracking the progress of your keyword research is essential if you want to continue ranking for the keywords that are most important to you.
A Few Tips and Best Practices
Here are a few tips and best practices to keep in mind as you go through the keyword research process:
- Make sure your keywords are relevant to your business. There’s no point in targeting keywords that aren’t related to what you do.
- Don’t try to target too many keywords at once. It’s better to focus on a few high-quality keywords than to try and target a bunch of keywords that you won’t be able to rank for.
- Use keyword research tools to help you find the right keywords. There are several different tools available, and each one has its own strengths and weaknesses.
- Don’t forget about long-tail keywords. Long-tail keywords are less popular than head terms, but they offer a lot of opportunity for success because they’re less competitive.
- Use the Google Ads Keyword Planner to get search volume traffic estimates for your keywords. The Traffic Estimations feature can help you determine how much traffic each keyword is getting and whether it’s worth targeting that keyword.
- Take advantage of latent semantic indexing (LSI) keywords. LSI keywords are related to your main keyword, and they can help you rank for a variety of different terms.
- Keep an eye on your competition. Analyzing your competition is a vital part of the keyword research process, and it can help you find opportunities that you might otherwise miss.
- Don’t get too hung up on the competition. Yes, you need to analyze the competition for each keyword, but don’t let that stop you from targeting keywords that have a lot of potential.
- Use your keywords in your website’s title tag and meta description. The title tag is one of the most important pieces of SEO information on your website, and the meta description can help you attract more visitors from search engines.
- Use your keywords in your website’s content. The best way to rank for a keyword is to include it in your website’s content, and there are several different ways to do that.
- Monitor your website’s traffic and rankings. Keeping track of how well your website is performing can help you determine whether your keyword strategy is working and make necessary adjustments.
FAQs about Keyword Research
Q: What are some of the best tools for keyword research?
A: Some of the best tools for keyword research include Google AdWords Keyword Planner, SEMrush, and Ahrefs.
Q: How often should you do keyword research?
A: You should do keyword research on an ongoing basis, as your website and business evolve. This way, you’ll continue to rank for the keywords that are most important to you.
Q: What if I’m not sure which keywords to target?
A: If you’re not sure which keywords to target, you can use Google’s Keyword Planner tool to get ideas for related keywords. You can also use a tool like SEMrush to find out which keywords your competitors are ranking for.
Q: How do I know if I’m ranking for a particular keyword?
A: You can use a tool like Ahrefs or Google Analytics to track the progress of your keyword research over time. Both of these tools will show you how much traffic you’re getting from each keyword, as well as the ranking position of your website for that keyword. This information will help you determine which keywords are working best for you and which ones you should focus on more heavily.
Q: What if my website isn’t ranking for a particular keyword?
A: If your website isn’t ranking for a particular keyword, you can try to improve your ranking by optimizing your website for that keyword. This includes using the keyword throughout your website, including in the titles of your blog posts, on your homepage, in the meta descriptions and title tags of your pages, and even in the text of your site’s navigation. You can also try to implement link-building campaigns to build more links to your website.
Q: What if I’m not getting any traffic from a particular keyword?
A: If you’re not getting any traffic from a particular keyword, you can decide to stop targeting that keyword and focus your efforts elsewhere. Alternatively, you can try to improve your ranking for that keyword by optimizing your website for it and implementing link-building campaigns.
Q: What are some other things I can do to improve my website’s ranking?
A: In addition to keyword research, there are several other things you can do to improve your website’s ranking. These include optimizing your website for mobile devices, building links to your website, and creating high-quality content.
Keyword research is an essential part of SEO and should be a priority for any business that wants to rank higher in search engine results. By doing keyword research, you can find the right keywords for your website and use them throughout your site to improve your ranking and drive more traffic. And by tracking the progress of your keyword research over time, you can ensure that you’re continuing to rank for the keywords that are most important to you and your business.
So there you have it! The ultimate guide to keyword research. By following these tips, you can find the right keywords for your website and use them to improve your ranking and drive more traffic. Thanks for reading!