QPack Sabah is a flexible packaging company based in Sabah, specializing in providing a wide range of packaging products for businesses and individuals. The client wanted to leverage Google Ads to drive more targeted traffic to their website and boost online sales.

The Challenge

  • Competitive Market: The packaging industry is competitive, with numerous players vying for the same target audience.

  • Limited Online Presence: QPack Sabah had minimal online visibility, making it challenging to reach potential customers effectively.

  • Conversion Tracking: Proper tracking of conversions and sales attribution was lacking, making it difficult to measure the campaign’s success accurately.


  • Keyword Research: Conducted thorough keyword research to identify relevant keywords related to packaging products.

  • Campaign Structure: Created well-structured campaigns based on product categories, enabling better control over budget allocation and ad customization.

  • Ad Creation: Developed compelling ad copies highlighting product features, benefits, and unique selling points.

  • Ad Extensions: Utilized ad extensions such as site link extensions and callout extensions to provide additional information to users.

  • Landing Pages: Designed dedicated landing pages for different product categories, ensuring a seamless user experience and high relevance.

  • Conversion Tracking: Set up conversion tracking using Google Analytics and Google Tag Manager to measure the effectiveness of the campaigns

  • Continuous Optimization: Regularly monitored campaign performance and made data-driven adjustments to bids, keywords, and ad placements.


  • Launched Google Search campaigns targeting specific packaging product keywords with relevant ad copies.

  • Ran display ads on relevant websites to increase brand awareness and reach potential customers within the target audience.

  • Used remarketing campaigns to re-engage users who visited the website but didn’t complete a purchase.


  • Increased Traffic: Google Ads campaigns drove a significant increase in website traffic from targeted keywords and placements.

  • Higher Conversions: Conversion tracking revealed a steady rise in online sales attributed to the Google Ads campaigns.

  • Improved ROI: Continual optimization efforts led to a lower cost per conversion and increased return on ad spend.

  • Enhanced Brand Visibility: Display and remarketing campaigns contributed to improved brand recognition and recall.


By implementing a comprehensive Google Ads strategy that focused on keyword targeting, ad customization, landing page optimization, and continuous performance monitoring, QPack Sabah achieved significant improvements in online sales and brand visibility. The client’s website saw a boost in traffic, conversions, and return on investment, positioning them as a competitive player in the packaging industry.

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Shila Markos

Digital Account Manager
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